When someone asks ChatGPT for the best solution in your category in the Netherlands, does your brand appear? For most Dutch brands, the answer is no. Algora measures this — and tells you exactly what to do to change it.
GEO — Generative Engine Optimization — is the process of becoming visible in the answers AI models generate. Where SEO is about ranking in Google, GEO is about being recommended by ChatGPT, Gemini, Perplexity, and Claude.
The difference is fundamental: Google shows a list of links. AI models choose one or two brands and describe them as an answer. If you are not included, your brand does not exist for that user at that moment.
GEO is the fastest-growing new marketing channel in 2025. AI search queries are increasing while traditional search traffic stagnates. The brands that invest now are building a lead that is hard to catch up with.
GEO vs SEO
Algora runs the most relevant search queries for your brand and category on ChatGPT (GPT-4o), Gemini, Perplexity, and Claude — the four AI models most used by your potential customers.
Queries are executed in both Dutch and English. AI models give different answers per language — a brand visible in English-language queries may not be visible in Dutch, and vice versa.
Algora calculates your AI visibility score across six dimensions: Brand Visibility, Market Share in AI, Niche Score, Discovery Visibility, Competition, and Sentiment — including benchmarking against competitors.
Every week you receive a concrete action plan: what content to publish, which platforms to target, which queries you are currently missing. Including ready-to-use copy you can publish immediately.
Dutch-language queries in AI models produce different results than English-language queries on the same topic. A brand that scores well on “best accounting software Netherlands” can be completely absent from “beste boekhoudprogramma Nederland”.
Most GEO tools on the market are built for the English-speaking market and track only English-language queries. They miss half the picture for brands active in the Netherlands.
Algora is the only GEO platform that measures both languages as standard — for all four relevant AI models: ChatGPT (GPT-4o), Gemini, Perplexity, and Claude.
AI models tracked
SaaS founders
You want to appear when a prospect asks ChatGPT for the best tool in your category.
Example: "Which project management software is best for Dutch SMEs?"
Marketing managers at scale-ups
You need to be able to quantify and report AI search visibility to management.
Example: "How often is our brand recommended versus our three biggest competitors?"
Agencies with Dutch clients
You manage multiple brands and want to offer GEO as a service with reporting.
Example: "What is our client's AI visibility score in their niche?"
A factual overview of available features per platform, based on publicly available product information.
| Feature | Algora | getsurfaced | Otterly | Ayzeo |
|---|---|---|---|---|
| Dutch-language query tracking | Yes | No | No | No |
| English-language query tracking | Yes | Yes | Yes | Yes |
| Weekly action plan | Yes | No | No | No |
| ChatGPT (GPT-4o) | Yes | Yes | Yes | Yes |
| Gemini | Yes | Yes | No | Yes |
| Perplexity | Yes | Yes | Yes | No |
| Claude | Yes | No | No | No |
| Netherlands-specific scoring | Yes | No | No | No |
* Based on publicly available product pages. Features may have changed. Contact us if you would like to submit a correction.
Algora tracks ChatGPT (GPT-4o), Google Gemini, Perplexity, and Claude — in both Dutch and English.
With Auto-Pilot, you receive a new Deep Audit and updated action plan every week automatically. A one-time Deep Audit gives you an up-to-date score immediately.
Yes. Algora is built specifically for SMEs. The scoring and action plans are tuned to your category — not enterprise budgets.
The action plan contains concrete tasks: what content to publish, which platforms to target, and which queries your brand is missing. Includes ready-to-use copy you can publish immediately.
SEO tools measure how you rank in Google. Algora measures how often AI models recommend your brand in generated answers — a fundamentally different channel with different rules.
AI models are already answering questions from your potential customers. The only question is whether your brand is part of the answer.
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